About Us


OW and ONE WAY are one of the global leading Nordic Sports brands in design and marketing of premium-quality carbon poles, technical apparel, footwear and accessories for consumers who appreciate Cross-country skiing, Nordic Walking and Outdoor sports. Our products can be found in leading sports stores, specialty shops and Nordic stores throughout North America, Europe, Asia, Latin America, Australia, Japan and the Middle East.

Be part of the new generation of Nordic Sports.

Geoff Hurwitch
Geoff Hurwitch, owner of One Way Sport USA, has over twelve years in the Nordic industry serving as a Sales, Product and Team Manager for brands Rossignol and Karhu. Prior to working for ski manufacturers, Geoff coached high school Nordic teams for six years, including four consecutive Vermont State Championships.  He also competed in high school and college and continues to compete today having skied the 2013 Birkie and other local races to Park City, Utah.