One Way Becomes Exclusive Textile Partner/Sponsor of the KATUSHA World Tour Cycling Team
Russian World Tour Team Katusha is proud to announce its partnership with the Finnish nordic sports brand ONE WAY. Katusha’s clothing partner for 2015 and 2016 has a distribution in 28 countries Worldwide. ONE WAY will provide the team with all high performance cycling apparel as well as casual clothing, eyewear, bag collection and other equipment.
Team Manager and three-time Olympic Gold Medalist Viacheslav Ekimov was delighted with the arrival of the ONE WAY brand:
I knew ONE WAY as supplier of many national teams and athletes. During the last Olympic Winter Games in Sochi, 49 medal winners wore ONE WAY products. It convinced me of the quality of their products. Our first friendly contacts with the company as well as their willingness to customize the clothing according to each rider’s unique demands facilitated our partnership easily. After our successful 2014 we want to aim even higher for the coming seasons, but riders will only perform when all material is perfect. That’s why we have chosen ONE WAY. Our riders just deserve the best, explains Viatcheslav Ekimov.
Also, for ONE WAY it is a special moment:
We were impressed by the results of Team Katusha in the classics as well as in the Tour de France. For our company, after having reached the top in nordic sports, it is an ambition to grow in cycling. As Russia is one of our key markets we arrived logically at Team Katusha. They know that we will not only give them top quality but also will collaborate with them every day to adjust our product to fulfill the needs of the team. The feedback from the team’s leaders Alexander Kristoff and Joaquim Rodríguez and the Russian athletes, like Russian champion Alexander Porsev or Sergei Chernetckii, will make our product even better than it already is. It is great to work with some of the world’s best cyclists, directors and staff and to know that they like our products. Our partnership will enable ONE WAY to develop products to an even higher standard, says Andreas Bennert, CEO ONE WAY Sport OY.
About ONE WAY Sport OY:
ONE WAY Sport is a Finnish Nordic Sports brand founded 2004, with headquarters in Helsinki-Vantaa/ Finland. The company owns operations today in Sweden, Germany, the USA and China. The company has a distribution in 28 countries Worldwide with strong market share in Scandinavia, Russia, Central Europe and North America.
The product offer includes high performance products for Nordic Sports, cycling and running like cross country skis, boots, carbon poles, technical sports textiles for cross country, running and winter sports, Ski roller, sports eyewear, footwear for running, winter and outdoor activities, bag collection and equipment. The company’s vision is to be the leading Scandinavian Sports brand with the most complete and exciting products to offer for Nordic sports, cycling and athletic running.
Download the Press Release here.