We are striving to be the global leader in the Nordic Sports business and this demands strong commitments and performance.
We are constantly looking for ways to innovate and improve. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance.
We strive for excellence in all we do. We have a passion for continuous quality improvement.
We are honest in all interactions. We earn our reputation by adhering to the highest ethical standards and conduct.
We recognize and reward outstanding performance. We hold ourselves accountable for achieving our goals. We are committed to continuously strengthening our brands and products.